Head - Social Media - BFSI

Social Media Head

Position Name: - Social Media Head

Location: - Airoli, Mumbai

Experience Range: - 8 to 12 years

Mandatory Requirement:

- Excellent copywriting skills

- Ability to deliver creative content (text, image and video)

- Solid knowledge of SEO, keyword research and Google Analytics

About the client:

- Our client is one of the first brokers to offer online trading in India. They currently have 23 lakh+ customers, 153 branches and more than 3,000 business partners spread across over 600 locations throughout the country, making it one of the largest brokers in India.

- They offer a wide range of savings and investment solutions, including Equities, Futures & Options, Currency trading, Portfolio Management Services, Research and Mutual Funds and investor education. On average, our client executes more than 10,00,000 trades daily.

Job Role:

- He / she will be responsible for planning, implementing, executing, managing and monitoring company's Social Media plan and strategy in order to increase brand awareness, improve marketing efforts and thereby help drive sales.

- Our client is looking for an experienced, passionate and creative social media manager to administer their social media accounts. You will manage their company image in a cohesive way to improve their brand awareness, brand recall, making / posting viral social media content, increase social media followers, increase engagement and views of brand content.

- You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage the ORM for the brand - monitor, listen and respond to users in a "Social" way while cultivating leads and sales.

Responsibilities:

- Oversee day-to-day management of campaigns and ensure brand consistency

- Facilitate scaling brand and company awareness through various social media channels

- Help grow and maintain followers on various social media platforms such as Facebook, Twitter, LinkedIn, Instagram, YouTube, Quora, Pinterest etc and content blogs

- Adhere to brand and compliance guidelines in all the communication.

- Establishing presence across social media platforms through organic and paid campaign to widen the digital footprint.

- Monitor performance and generate regular reports/dashboards for measurement of the campaigns.

- Briefing appropriate agency partners/vendors/affiliates to develop/execute various digital campaigns.

Qualification and Experience:

- Post Graduate / BBA/ MBA in Social Media Marketing / Marketing / Digital Marketing

- 8 - 12 years of total experience and 4 years as a Social Media Manager or similar role of using social media for lead generation campaigns, and optimizing brand awareness and impressions - with a Broker / BFSI / Digital Marketing agency

- Understanding of Financial markets is an added advantage

- Strong computer skills using Microsoft Office

- Stay up-to-date with current technologies, best practices and trends in social media, design tools and applications

- Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention