Head/Senior Vice President - Acquisition Marketing - Consumer Banking Division - Bank

SVP- Acquisition Marketing, Consumer Banking division

Our client is one of the leading MNC banks in India with significant presence in retail and wholesale banking. They are looking for someone to join their marketing team, to drive acquisition and overall digital marketing strategy.

Location : Mumbai

Description :

- Drive digital cross-sell acquisitions by working closely with the decision management, business and marketing acquisition teams

- Create a social and content led strategy to drive engagement and acquisition amongst key target groups of customers and build the bank's brand amongst prospects.

- Ideate and evangelize technology enabled partnerships with data driven partners to drive acquisition strategy for India consumer bank

- Align with global and regional stakeholders to share best practices and leverage ideas and initiatives for marketing in India

- Responsible to drive engagement and create brand preference by leveraging digital tools and social media.

- Create and deliver remarkable experience for affluent clients and support acquisition initiatives via referrals .

- Design, ideate and execute integrated marketing campaigns across key consumer banking products.

Ideal Candidate :

- You will be an experienced digital marketing professional with 12+ years of experience, with significant experience in driving acquisition and business.

- You should be very well versed with digital platforms (both mobile and web). You should also have experience in senior stakeholder management in a matrix reporting environment.

- Candidates coming from consumer facing e-commerce or tech/services background will be strongly preferred.