Head/Senior Manager - Marketing - Lifestyle/Retail - IIM/ISB/MDI/FMS

Looking for a strong Marketing head for a Premium brand in India, with a good knowledge working on a lifestyle product or a luxury product or a home product. Digital marketing experience is a Must.

Role : Marketing Head - Luxury Brand

Job Requirements :

Education : MBA from a premier institute preferably in marketing

Relevant Experience : At least 10 + years of relevant experience in marketing. Exposure to Lifestyle brands/ Retail for at least half the duration. Can lead a team.

Roles and Responsibilities:

Process Contribution

Marketing : Marketing Strategy : Annual Operating plan

1. Work with the research agencies to undertake market research to understand the consumer trends, competitor insights brand positioning, etc. to identify areas of focus to develop a point of view of the brand strategy

2. Liaison with the agencies (media, creative, advertising, digital, PR, etc.) to develop the annual brand plan for Brand aligned to the identified focus areas and business requirements

3. Develop the marketing annual operating plan and calendar aligned to the product / category/Retail plan

4. Present the plan to the appropriate stakeholders and rejig the same based on the recommendations and allocate the approved budget for the various campaigns

5. Work on annual sponsorship / brand association properties that enhance the brand and build a deeper level connect with the TG

Marketing : Brand Management : Brand planning

1. Provide the brief to the appropriate agencies (media, creative, advertising, digital, PR, etc.) for the development of the brand plan as per the marketing calendar (digital plan, media plan, etc.)

2. Review and provide recommendations to ensure that the plan is aligned to the requirements and budget

3. Develop the detailed project plan and timelines for execution and monitoring

Marketing : Brand Management : Brand plan execution

1. Review the creatives developed by the advertising agency and provide recommendations to ensure its alignment with the brand and provide necessary approvals.

2. Ensure that the production of creatives is as per the guidelines and monitor the execution of the plan in the identified channels as per the agreed scope of work in liaison with the appropriate agencies

3. Develop the content for the digital media in liaison with the creative agency and ensure that contents are updated by the digital agency as per the plan

Marketing : Brand Management : Retail Marketing / Consumer In sighting

1. Liaison with the retail team and the appropriate agencies to co-develop the plan for generating consumer walk ins

2. Drive the execution of the BTL activities as per the agreed plan and provide recommendations as required for the achievement of the stated target

3. Oversee the consumer engagement at retail and develop the CRM program

Behavioral Skills :

- Thinks big / Unconventional/ Out of the box thinking

- Can stretch the budget!

- Business savvy

- Entrepreneurial drive /start up mind-set

- Nurture relationship

- Ability to lead a diverse team

- Influence for impact

- Agile and quick on decision making

- Accountability

- Believes in people

- Curious

- Is passionate about categories and products

Knowledge :

- Lifestyle brands /Retail brands knowledge - Category knowledge is a plus

- Industry and competitor trends

- Domain knowledge