Head - Search Engine Optimization - Internet/eCommerce Sector

SEO Head

The role of an SEO (Search Engine Optimization) Head in an internet/ecommerce company is to make sure the company's website shows up at the top of search results when people look for products or services online. Here's a simple breakdown of what they do.

- Keyword Research : They find out which words and phrases potential customers use when searching for products or services that the company offers.

- Content Optimization : They ensure the website's content includes these keywords in a natural way, making it easier for search engines like Google to understand what the site is about.

- Technical SEO : They work on the technical aspects of the website (like loading speed and mobile-friendliness) to ensure search engines can easily crawl and index the site.

- Link Building : They help build high-quality backlinks from other reputable websites to increase the site's authority and trustworthiness in the eyes of search engines.

- Performance Tracking : They use various tools to monitor the website's search rankings and traffic, analyzing what works and what needs improvement.

- Staying Updated : They keep up with the latest SEO trends and algorithm changes to adjust strategies accordingly.

In essence, the SEO Head's job is to drive more organic (non-paid) traffic to the website by improving its visibility on search engines, which can lead to more sales and business growth.