Head - Search Engine Optimization - EdTech

The SEO Head would lead the planning and execution of SEO efforts. The person will be responsible for delivery of innovative ideas to drive organic traffic, and managing the SEO road map and execution. Hands-on experience on SEO and team leadership qualities is a must for the role. The person will be owning Organic Search growth and drive strategy and tactics for the same.

Responsibilities:

- Defining and deploying strategies relevant to creating sustained Search traffic

- Managing and executing implementation of SEO strategy

- Build a high performance SEO team to enable and drive SEO growth

- Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.

- Developing a roadmap strategy for improving the rank in search engines and online traffic

- Provide recommendations and execute/manage strategies for content development in order to meet SEO goals

- Conducting market research and competitive analysis to assess strength, weakness, opportunities and threats

- Keep pace with SEO, search engine, social media and internet marketing industry trends and development

Required Skills:

- Strong understanding and hands-on experience in SEO

- Strong analytical skills required

- Experience working with popular keyword tools, analytical tools, reporting tools, etc.

- Team management skills

Good to have skills:

- Ability to think creatively, strategically and identify and resolve problems

- Attention to detail and the ability to effectively multi-task in a high growth atmosphere

- Ability to clearly and effectively articulate thoughts and point