Head - Search Engine Optimization - Digital Platforms - B2C eCommerce/FinTech

Role: SEO Head - Digital Platforms

Experience Required:10 - 16 years

Working Days :6 days/week

Office Location: Pune-WFO

- Search Engine Optimization (SEO)

- Technical SEO

- Artificial Intelligence (AI)

- Natural Language Processing (NLP)

- Google Analytics

- Adobe Analytics

- Content Marketing

- Traffic Generation

Role & Responsibilities:

Planning and Execution:

- Develop and execute a comprehensive global content strategy that aligns with the company's overall business objectives and brand vision. Ensure the content strategy supports the e-commerce platform's goals, including traffic growth, user engagement, conversion, and retention.

SEO and Traffic Generation:

- Implement SEO best practices to improve organic search rankings and drive traffic. Focus on optimizing website architecture, speed, mobile-friendliness, and other technical factors to improve search engine visibility.

Social Media Strategy:

- Develop and oversee a robust social media strategy to enhance brand visibility and engage the online community.

AI and Technology Integration:

- Stay at the forefront of AI and NLP advancements to continuously innovate and integrate the latest technologies into the e-commerce platform.

Analytics & Reporting:

- Utilize analytics tools to measure the effectiveness of content strategies and provide regular reports on key metrics.

Project Management and Quality Control:

- Evaluate and implement project management tools to ensure projects meet quality standards and comply with technical specifications.

Team Management:

- Lead, mentor, and inspire a diverse content team. Set clear goals, KPIs, and performance expectations for the team.

Partner Management:

- Develop key alliances with large companies like Google, Meta, Adobe, and Twitter, and manage relationships with SEO content and social media tech partner agencies.

Ideal Candidate:

Educational Qualifications:

- Bachelor's degree in Communications, Marketing, Finance, or a related field. Master's degree preferred. Certifications in SEO, Content Creation, and Management are a plus.

Work Experience:

- 12-15 years of work experience, preferably in Financial Services/E-commerce companies. At least 5 years of experience in a similar leadership role.

Skills:

Proven experience in content strategy, digital marketing, SEO, AI, and project management.

Extensive experience in e-commerce with a strong understanding of traffic generation, conversion optimization, and user experience.

Strong understanding of project management methodologies (Agile, Scrum, Waterfall) and tools (JIRA, MS Project).

Proficiency in analytics tools (Google Analytics, Adobe Analytics) and SEO tools (SEMrush, Ahrefs).

Experience in AI and machine learning frameworks like TensorFlow and PyTorch.