Head - Search Engine Optimization - Digital Marketing Agency

- Job Summary:

Our client is seeking a dynamic and highly-skilled SEO manager to join our team .

As an SEO Head, you will be responsible for developing and implementing effective search engine optimisation strategies to drive organic traffic and improve our online presence. This includes managing on-page SEO and off-page SEO activities, optimizing keywords and phrases, link building and analyzing web analytics data. If you have a knack for the search engine landscape to unlock online marketing potential, we would like to hear from you. You will work with talented professionals, leverage cutting-edge SEO tools and contribute to our company's growth and success.

Objectives of this role:

- Developing and executing comprehensive search engine optimisation strategies to achieve business objectives.

- Monitoring and analyzing website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation.

- Collaborate with content creators and digital marketing teams to develop and optimize high-quality, keyword-rich content for improved organic visibility.

- Executing link-building activities to ensure quality links from reputable sources.

- Working closely with cross-functional teams, such as content, design and product, to ensure optimal content performance.

- Collaborating with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns.

Key Responsibilities:

- Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases.

- Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings.

- Optimize website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawlability.

- Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.

- Conduct SEO audits, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.

- Track and analyze website traffic, user behavior and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations.

- Simultaneously emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further.