Head - Search Engine Optimization - B2C eCommerce

Head of SEO (B2C, eCommerce)

Role & Responsibilities:

- Architect and implement holistic SEO strategies tailored to elevate redBus's visibility and organic discoverability, directly contributing to our mission of making bus travel accessible to all.

- Lead, mentor, and scale a dedicated team of SEO specialists, content innovators, and tech wizards, cultivating a culture of creativity, precision, and operational excellence.

- Undertake exhaustive keyword research and competitive analysis, crafting content blueprints and campaigns that resonate with our diverse user base and their unique travel needs.

- Steer comprehensive optimization efforts, spanning both on-site and off-site SEO realms, including but not limited to technical enhancements, content optimization, and strategic link-building endeavours.

- Champion a collaborative ethos, working hand in glove with our engineering teams to ensure seamless integration of SEO principles in website architecture and feature rollouts.

- Employ rigorous analytics to monitor, scrutinize, and steer SEO outcomes, translating data into actionable strategies for iterative improvement and sustained growth.

- Navigate the evolving SEO landscape with agility and insight, adopting avant-garde tactics to safeguard and elevate our search engine standing.

- Administer the SEO budget with strategic acumen, optimizing spend to maximize return on investment across SEO and content marketing ventures.

- Empower the SEO squadron with knowledge and skills development opportunities, promoting an environment of continuous learning and peak performance.

- Foster cross-functional alliances, embedding SEO wisdom across marketing and broader business strategies, to amplify our collective impact.

Ideal Candidate:

- Expert knowledge of SEO practices, trends, and tools.

- Strong leadership skills and experience in team management.

- Excellent analytical and problem-solving abilities.

- Understanding of web development as it relates to SEO.

- Great communication skills and ability to work with cross-functional teams.

- Degree in Marketing, Business, IT, or a related field.