Head - Search Engine Optimization

Head of SEO

Role Description:

- We are seeking a dynamic and experienced SEO Head to lead our search engine optimization strategies and enhance our online presence.

- The ideal candidate will have a deep understanding of SEO best practices, and emerging trends, and a proven track record of driving organic traffic growth.

- You will play a crucial role in shaping our digital strategy, improving our search engine rankings, and ensuring our content reaches and engages our target audience effectively.

Job Responsibilities:

Strategy Development:

- Develop and implement comprehensive SEO strategies to improve organic search rankings, drive traffic, and increase conversions.

Team Leadership:

- Lead and mentor a team of SEO professionals, including analysts and specialists, to achieve set goals and foster a collaborative and high-performance environment.

Keyword Research & Analysis:

- Conduct in-depth keyword research and competitive analysis to identify opportunities for content creation and optimization.

On-Page Optimization:

- Oversee on-page SEO efforts including meta tags, header tags, URL structures, and internal linking to enhance website performance and user experience.

Technical SEO:

- Ensure technical aspects of SEO, including site architecture, crawlability, and indexability, are optimized for search engines.

Content Strategy:

- Collaborate with content teams to develop and optimize content that aligns with SEO best practices and user intent.

Link Building:

- Develop and execute effective link-building strategies to increase domain authority and drive referral traffic.

Performance Tracking:

- Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and other SEO tools.

- Provide regular reports and insights to stakeholders.

Trend Analysis:

- Stay updated on industry trends, algorithm changes, and emerging technologies to keep our SEO strategies current and effective.

Collaboration:

- Work closely with other departments including Marketing, Product, and IT to align SEO efforts with broader business objectives and digital marketing campaigns.

Skills:

- Minimum of 10+ Years of overall experience, with at least 5 Years in leadership

- Proven expertise in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz).

- Strong understanding of search engine algorithms and ranking factors.

- Excellent analytical, organizational, and project management skills.

- Ability to lead and inspire a team while managing multiple projects.

- Strong communication skills with the ability to present data-driven insights to stakeholders.

- Strategic thinker with a results-driven mindset.

- Creative problem solver with a keen eye for detail.

- Adaptable to a fast-paced, ever-evolving digital landscape.

Education:

- SEO/SEM is a plus.

- Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced degree