Head - Search Engine Optimization

JD for SEO Head

Location: Noida

Work Experience: Minimum of 10+ Years of overall experience, with at least 5 Years in leadership.

Salary range: 50 lpa - 60 lpa (as per overall skills & relevant experience)

Qualification: Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced degree or certification in SEO/SEM is a plus

Role Description:

We are seeking a dynamic and experienced SEO Head to lead our search engine optimization strategies and enhance our online presence. The ideal candidate will have a deep understanding of SEO best practices, emerging trends, and a proven track record of driving organic traffic growth. You will play a crucial role in shaping our digital strategy, improving our search engine rankings, and ensuring our content reaches and engages our target audience effectively.

Job Requirements:

- Proven expertise in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz).

- Strong understanding of search engine algorithms and ranking factors.

- Excellent analytical, organizational, and project management skills.

- Ability to lead and inspire a team while managing multiple projects.

- Strong communication skills with the ability to present data-driven insights to stakeholders.

Job Responsibilities:

- Strategy Development: Develop and implement comprehensive SEO strategies to improve organic search rankings, drive traffic, and increase conversions.

- Team Leadership: Lead and mentor a team of SEO professionals, including analysts and specialists, to achieve set goals and foster a collaborative and high-performance environment.

- Keyword Research & Analysis: Conduct in-depth keyword research and competitive analysis to identify opportunities for content creation and optimization.

- On-Page Optimization: Oversee on-page SEO efforts including meta tags, header tags, URL structures, and internal linking to enhance website performance and user experience.

- Technical SEO: Ensure technical aspects of SEO, including site architecture, crawlability, and indexability, are optimized for search engines.

- Content Strategy: Collaborate with content teams to develop and optimize content that aligns with SEO best practices and user intent.

- Link Building: Develop and execute effective link-building strategies to increase domain authority and drive referral traffic.

- Performance Tracking: Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and other SEO tools. Provide regular reports and insights to stakeholders.

- Trend Analysis: Stay updated on industry trends, algorithm changes, and emerging technologies to keep our SEO strategies current and effective.

- Collaboration: Work closely with other departments including Marketing, Product, and IT to align SEO efforts with broader business objectives and digital marketing campaigns.

Attributes:

- Strategic thinker with a results-driven mindset.

- Creative problem solver with a keen eye for detail.

- Adaptable to a fast-paced, ever-evolving digital landscape