Head - Sales & Strategy - General Trade - FMCG

Job purpose

The incumbent will be heading sales function for General Trade business

Primary responsibilities:

- Prepare General Trade sales strategy & growth plans in line with business strategy

- Build Distribution across the country - both urban and rural

- Lead a large and diverse sales team across the country.

- Align and execute trade marketing and trade promotions to drive market share.

- Demand Forecasting along with Merchandising & Replenishment team.

- Responsible for achieving internal revenue plan as well as increase brand share of in the market