Head - Sales/Modern Trade - FMCG

Job Description : The major responsibility will be to grow the brand in the Modern Trade Space. Handling key accounts i.e. national retail chains in terms of product placement, negotiations, vendor management, space & visual merchandising and most importantly bringing on incremental sales in line with the company's objectives.

Client Details : Our client is a FMCG company which has grown leaps and bounds in their category. Operating out of Bengaluru this FMCG food brand has made a name for itself in the general trade space as one of the front-running brands in the country.

Description :

- Prepare the Modern Trade sales strategy & growth plans in line with business strategy

- Key responsibility as the Head of Modern trade is to drive profitability and deliver on the Revenue and Share parameters.

- Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy.

- Lead resource for planning portfolio growth initiatives with accounts, assortment planning, launch planning and execution, development and execution of Joint Business Plans.

- Category management and Promotion planning.

- Driving operational efficiency for modern trade channel.

- Monitoring performance and taking corrective actions

- Responsible for achieving planned sales by channel and customer

- Achieving consistent growth by managing various internal and external stakeholders

- Work within allocated promotional cost and ensure effective spending in driving sales and brand building.

- Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts

- Negotiate favorable annual trading and logistic contract with chain

- Provide trade information, competitor's activities and market intelligent to company

- Manage Accounts receivables, Responsible for debt collection and resolve all long outstanding debts.

- Resolve customer's trade issues, complaints and operational matters.

- Manage a large workforce across the Modern Trade channel

- Manage and review outstation outlets through frequent market visit and liaising with local Sales Management

- Work closely with Key Account Managers in achieving company's objective and vision.

Profile :

- MBA/Masters in sales & marketing preferred

- 10-15 years work experience with 5 years in Modern Trade

- FMCG background is a must

- Current/preferred location to be Bengaluru

- Willing to work 6 days a week

Job Offer :

- Market leading compensation

Contact - Srinjoy Sen - +91 80 6826 6861

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