Head - Sales - Modern Trade & eCommerce

Sales Head plays a critical role in driving sales growth and market penetration in the modern trade sector. They are responsible for leading a team, developing and executing sales strategies, managing key accounts, and staying updated on market trends to achieve sales goals and objectives.

Location - Mumbai

Reporting to - Group sales head

Educational qualifications required - Graduate/B Tech + MBA full time from a reputed institute.

Experience - min 12-20 years of cross functional experience in managing large teams across different geographies. Currently the incumbent should be at a senior level handling pan India responsibility.

Preferred industries - FMCG.

Compensation - Open and commensurate with current profile.

Brief synopsis of job responsibility :

1. Developing and executing the sales strategy: Formulating and implementing a comprehensive sales strategy to drive growth in the Modern trade and E-Commerce channels. This includes setting sales targets and monitoring the progress towards achieving them.

2. Manpower deployment: - Planning for man power deployment as per business needs, working on cost effective 3rd party man power deployment for merchandizing and other activities

3. Team management: Leading and managing a team of sales professionals, including hiring, training, and performance management. Providing guidance and support to the team to maximize their productivity and ensure the achievement of sales targets

4. Key account management: Developing and maintaining relationships with key modern trade and E-Commerce accounts. Collaborating with these accounts to negotiate terms, resolve any issues, and ensure a mutually beneficial partnership.

5. Market analysis: Conducting market research and analysis to identify new opportunities, potential customers, and emerging trends in the modern trade and E-Commerce sector. Using this information to devise strategies to penetrate new markets and increase market share.

6. Pricing and promotions: Collaborating with cross-functional teams, such as marketing and finance, to develop pricing and promotional strategies for modern trade and E-Commerce channels. Ensuring that the strategies are aligned with the overall business objectives. Ensuring double digit profitability in the channel

7. Sales forecasting and budgeting: Developing sales forecasts and budgets for the modern trade and E-Commerce channel. Monitoring and analysing sales data to identify areas for improvement and take proactive measures to optimize sales performance. With a core objective gaining market share and share of shelf

8. Cross-functional collaboration: Collaborating with other internal departments, such as marketing, operations, and logistics, to ensure seamless execution of sales strategies in the modern trade and E-Commerce channel. Coordinating with these departments to address any operational challenges and optimize efficiency.

9. Competition analysis: Keeping abreast of competitors' activities and strategies in the market. Analysing their strengths and weaknesses to identify potential threats and devise strategies to maintain a competitive advantage.