Head - Sales & Marketing - FMCG

Position : Head Sales & Marketing

Client : A Leading FMCG

Qualification : MBA Premier Institute

Exp : 13 to 20 yrs

CTC : 50+ lacs.

Job Description :

- Responsible for Profitability targets for the region.

- Heading all sales channels like distribution, modern trade, direct sales, telesales, retail, SME & Enterprise.

- Execute Branding & Communication Strategies to maximize reach.

- Devise Budgeting strategies and ensure cost efficiency in sales & marketing spends.

- Understanding the customer and market dynamics to enhance revenue and company's Brand.

- Develop over all sales & marketing strategy for the region

- Set sales targets for all sales Function

- Develop Customer service Strategy, customer communication & plan customer life cycle management

- Scout for planning and developing new business and revenue streams

- Responsible for increasing visibility and effectiveness of the brand and products

- Conduct quarterly, half-yearly and yearly sales planning exercises

- Ensure process adherence, reporting and regulatory compliance in all operations\

- Plan human resource deployment and development for Sales & marketing function along with HR head

- Identify development areas, and recommend relevant training programs / interventions

- Achieve& maintain leadership brand salience in the region

- Ensure and achieve smooth Operations Process and reduce Customer Churn

Desired Candidate :

- 13 - 20 yrs of experience in Sales & Marketing Function on a regional level.

- Currently handling a leadership role.

- Proven track record in leading sales and Marketing initiatives across varied channels

- Responsible for delivering Profitable revenue across all sales channels, for all products

- Experience in managing multiple channels (distribution, modern trade, telesales, retail, direct sales and SME / Enterprise) and Brand & Communications.

- Understanding and ability to manager & drive high growth,

- Powerful influencer & effective relationship manager.

- Provide strategic directions to the Middle & Senior management

- Develop leadership and program management capability for the downline.