Head - Sales - Food Industry - North & East Region

Position Summary:

Responsible for dynamically leading and managing the Sales Function to deliver the committed Sales growth targets by developing comprehensive Sales strategies that leverage existing and new channels & distribution networks as well as increase penetration.

Key Responsibilities

- Devise Short Term & Long Term Business Plans with supporting Sales strategies to achieve sustained Company Growth and meeting Targets in line with the Vision & Mission statements;

- Develop partnerships in the Trade Channels that would leverage the Company's leading Brand image to deliver profitable Sales growth;

- Increase the Company's Customer base of Retailers & Distributors;

- Increase the Company's geographical reach and penetration by improving market coverage;

- Maintain the Company's competitive edge by identifying and developing new opportunities in the Trade Channels and Distribution networks;

- Lead innovation in Trade Channels to continuously improve company offerings & enhance customer experience;

- Ensure scope for customer feedback to understand and satisfy Customer expectations;

- Contribute to company profitability through effective strategic & tactical management decisions based upon strong Market & Customer Insights, and Market Research;

- In conjunction with the Channel Marketing Team, define Merchandising standards for each Channel and Key Account, ensuring Return on Investment;

- Optimise Pricing, Incentives & Discount Policies for Profitable Sales Growth