Head - Sales - FMCG

Sales Head @ FMCG @ Bangladesh

As a GM-Sales of Bangladesh, the key role objectives would be as follows:

1. The key role would be to strategize for aggressive and profitable growth of the Organisation's FMCG business in Bangladesh/SAARC.

2. He will be responsible for conceptualizing and implementing Sales strategies for the Organisation's FMCG brands.

3. Takes overall responsibility for close monitoring and achievement of budgeted targets for Sales and Profits through the deployed strategies.

4. Evaluate the possibilities of Geographical expansion of the business in the region.

Responsibilities:

- Responsible for driving and managing the sales and distribution for the Organisation, as per the Strategy of the Organization thereby maximizing sales revenues, expanding the product & customer base; developing a strong brand value; and building an effective & efficient Sales Force to achieve the respective business plan measures

- Oversee a team of Sales managers with the objective of conceptualizing strategies and executing plans for all Sales channels like the Pharma channel, Cosmetics channel, Modern Trade channel and Open market sales which should deliver on agreed distribution reach and other distribution function parameters.

- Develop a strong understanding of the consumer, and consumer habits and capture consumer insights and practices to effectively use this data in product development, communication development etc.

- Research and analyze economic trends, buying habits and the demographic characteristics of consumers, their tastes, preferences for company products and those of competitors.

- Develop a strong understanding of the categories in which we operate and identify suitable business opportunities in these various categories mainly Skin Care and Hair care.

- Manage effectively all the business relationships in the region with key partners like Distributors, Sub distributors, ad agencies, market research agencies, other suppliers of services etc.

- Ensure monthly Reporting of Performance in all its aspects to the Head office. Develop and prepare key messaging and presentation material for Senior Management as and when required.

- Coach, mentor and raise the team's ability to deliver and exceed expectations while creating opportunities for succession plan

- Ensure compliance by the Organisation on all regulations, licensing requirements, and product quality requirements and ensure all other legal and statutory norms are adhered to as per local rules and procedures.

- Develop unique value propositions, business partnerships, and category management as well as call-to-action oriented advertising targeted towards key customer segments that increase brand awareness.

- Reviews the cascaded sales strategy to Sales teams of various products and channels; Provides inputs to ensure adequate stretch

- Establishes measures, timelines and mechanisms to regularly review the performance against the set targets and provide guidance and support to the team for identified issues

- Drives the development of guidelines for the development of an effective distribution channel and robust dealer networks