Head - Sales - FMCG

Sales Head - Africa

Key Responsibilities:

Developing Sales Strategy:

- Developing a comprehensive sales strategy which is aligned with the company's vision and local market conditions.

- Identifying market opportunities and assess growth potential in each segment.

P&L Management:

- Analyzing revenue and expenses, developing financial strategies, and ensuring alignment with our business objectives to drive profitability.

- Achieve the sales department's quantitative and qualitative goals for the region.

- Primary, Secondary, Tertiary targets, Market Share performance and other defined in-process measures.

Route to Market Strategy/GTM Strategy:

- Co-design and Lead the Route to market strategy.

- Develop & Execute channel and promotional execution strategies.

Customer Relationship Management:

- Build and maintain strong relationships with key accounts, distributors, and retail partners.

- Address customer needs and concerns promptly to enhance satisfaction.

Tracking Sales Performance:

- Establish clear KPIs to measure sales effectiveness, team performance and customer feedback.

- Monitoring key sales metrices, market/competitor data & leadership reporting performance and other defined in-process measures.

Budgetary Control:

- Leading Budgeting exercise for function, ensuring efficient allocation of resources and optimization of sales spend.

- Forecast sales and prepare regular budget reports.