Head - Sales - DSA Channel - NBFC/FinTech

JOB PURPOSE:

- Setup and manage the entire direct sales agent channel process and infrastructure for the lending vertical of the company

- Build direct sales agent channel strategy in line with industry best practices meeting the broad objective of company policy

KEY RESPONSIBILITIES:

- Responsible to drive sales generation through the DSA channel

- Develop strategies for negotiations with DSA partners to have a competitive edge, drive consumer acquisition and engagement in a cost-effective manner

- Work closely with Credit and Analytics team to reduce cost of acquisition and improve wallet share per DSA

- Responsible for evaluating new DSA agencies; providing DSA recommendations; DSA performance monitoring

- Research about the best industry practices, benchmark and adopt the best incentive practices in the industry

- Ensure compliance with the credit/product policies, track DSA costs, ensure cost control and reduction

- Review activity reports to ensure compliance with regulatory and statutory norms, cost control; rectify any deviation

- Build and maintain close relations with DSA agency firms and individuals to ensure a larger share of business; to capture good quality customers

- Support the product and operations team in the DSA on-boarding process

- Responsible for extending sales support for DSAs, timely resolution of queries

- Responsible for DSA training in collaboration with product teams; ensure that that the field force remains updated about the product features

KEY REQUIREMENTS:

- Graduate/Post Graduate with minimum 15 years experience in finance industry with at least 8-10 years in managing national or large direct sales agent channel team of a top tier bank/ NBFC/ fintechs in India.

- Experience in building direct sales agent channel operations from the ground-up and scaling them would be an added advantage.