Head - Sales - Dairy/Food & Beverages

Head Sales- Odisha- Dairy

Our client is a fast-growing start-up of dairy products firm backed by marquee investors.

The is a leadership role to drive sales across eastern states of Odisha, West Bengal through an omnichannel distribution strategy.

1. Strategy & Planning :

- Responsible for achievement of targets in terms of Sales Volume, Revenue, Profitability on a monthly/quarterly/yearly in line with the Milk Mantra growth targets.

- Guide the sales teams in translation of strategy into sales business plans, price positioning, and go - to market strategies within budgeted costs

- Develop the annual Sales/distribution / promotional plans to deliver budgeted Revenue, Profit, and Brand equity targets for the year (By category & Channel)

- Develop an innovations plan for the JV driven by consumer insights / needs to achieve projected growth

- Establish Customer / Distributors service standards and manage the application through territory management

2. Business Performance :

- Develop and manage annual sales budgets, and oversee the development and management of internal operating budgets.

- Draw and implement a comprehensive regional sales policy-distribution development plan, category development plan, trade marketing activities to reach the regional targets

- Improve forecasting accuracy by channels and accounts, and therefore ensure inventory holding within its target levels at trade.

- Ensure that debtors are managed within company norms and all trade schemes are in line with company policy

3. Customer Marketing :

- Lead to develop appropriate growth activities for categories and brands

- Lead market intelligence on shopper behaviours and retail environments (RE), analyze the data and generate insights

- Lead to ensure the investments of channel & customer to meet the agreed ROI of the company

4. People, Organizational, and Team Development :

- Drive a high level of engagement & Organisational Health for Sales teams always keeping the values at the core

- Generate enthusiasm, excitement, and commitment to the vision, business, and targets of the firm

- Build capability of the team at all levels in line with talent management principles

- Drive a high-performance culture within the Sales team

5. People Safety & Food Safety and Quality :

- Drive a People / Product Safety mindset within the Sales teams through creating awareness and adherence to Fresh Dairy standards and practices.

- Ensure On-shelf Quality is met as per the standards

6. Partnerships :

- Develop and maintain a business relationship with key contacts with all channels to ensure a cost-efficient business model

- Develop and maintain internal relationships with the MT/GT

Preferred Candidate :

- Masters Degree in Business Management or similar discipline from a premier B- School.

- Minimum 15 years in Sales (Preferably in Food & Beverages/ Dairy industry)

- At least 6 years in a Senior Sales management role.

- Understanding of FMCG categories, Brand Marketing & Management, Product Innovation, Consumer Marketing Planning, Business & Fin Analysis, Advertising Development, Trade Understanding, Strategic Planning, Consumer & Shopper Insights.

- Age not beyond 50 years

- Talent who have experience in managing or scaling up with minimum turnover 500-700Cr.

- Should have an understanding of the Odhisa/ East India market.

- Should be fluent in Hindi. Added advantage if the candidate knows the Oriya language.

- Should have a strong mindset of daily targets

- Strong Team Management

Due to paucity of time only shortlisted candidates will be connected. We regret and apologize for the delay or no response.