Head - Revenue/Monetization - FMCG

Role: Head of Revenue / Monetization.

Location: New Delhi, India WFO 5 days.

About the Company:

- The New Shop is India's largest convenience store chain, operating a franchise network of 24-hour open convenience stores strategically located in high-density areas such as neighborhoods and transit hubs.

- With a rapidly expanding footprint, adding 1 store a day, the company aims to open 10,000 franchised stores by 2030.

- We are seeking a highly motivated and experienced Head of Category Management to join our team and drive our brand partnerships and category strategies.

- Should have network with CXOs, Head of ecommerce/brand heads of FMCG brands.

- As the Head of monetization, you will play a critical role in building and managing strong relationships with FMCG brands, securing the best marketing deals for our offline stores and app.

- You will be responsible for optimizing the product assortment, negotiating placement fees and marketing deals, and driving category growth.

- This role requires a go-getter with a deep understanding of the retail/FMCG industry, a passion for convenience retail, and the ability to navigate a fast-paced and dynamic startup environment.

Responsibilities:

- Drive bottom-line improvement and achieve budgeted sales targets.

- Ensure healthy product availability through effective range planning, promotional strategies, and seasonal/SSO skus.

- Generate additional income by selling assets for visibility and quantity purchase schemes.

- Ensure 100% compliance of sold space to brands' requirements.

- Reconcile vendor accounts with the finance team on a regular basis.

- Plan Joint Business Plans (JBP) with top business partners, review progress, and foster mutual growth.

- Rationalize assortment and plan range expansion based on competition, demand, and profitability.

- Monitor and benchmark quality, pricing, consumer activities, and market trends against competitors.

- Design and execute monthly promotional calendars to offer the best deals and ensure effective implementation.

- Maintain effective buying practices and compliance adherence.

- Supervise retail allocations and replenishment to optimize stock cover.

- Implement standard operating procedures for damage and expiry management.

- Ensure visual merchandising adheres to agreed norms.

- Review relevant reports to understand business performance and make data-driven decisions.

Qualifications And Desired Skills:

- 8-10 years of work experience in monetization through brand partnerships, category management, buying, FMCG, or retail, preferably in a fast-growing organization.

- Postgraduate degree from a reputed college is preferred.

- Strong negotiation and relationship-building skills with FMCG brands at a national level.

- Proven track record of achieving budgeted sales targets and improving bottom-line performance.

- Excellent analytical abilities with proficiency in generating and analyzing sales, fill rate, stock cover, COGS, and damage/expiry reports.

- Strategic mindset with the ability to identify market trends and consumer behaviors.

- Demonstrated experience in range planning, assortment rationalization, and promotional calendar design.

- Strong vendor management skills and ability to build mutually beneficial partnerships.

- Knowledge of visual merchandising principles and implementation.

- Ability to thrive in a high-stress, unstructured, and fast-paced startup environment.

- Excellent communication, leadership, and team management skills.

- We offer a competitive salary and benefits package, along with the opportunity to work with a dynamic team in a fast-growing industry.

- If you are a self-driven professional with a passion for convenience retail and the ability to drive category growth, we encourage you to apply for this exciting opportunity.

https://thenewshop.in/

Skills: monetization, partnerships, retail, category management.