Head - Retention - D2C

Hiring for Head - Retention (India & Singapore) for a leading D2C brand based in Gurgaon.

Location : Gurgaon

Role: Head - Retention (India & Singapore)

Experience - 7-12 Years

Reporting to - Director Retention

Location: Gurgaon

Working Days: 5.

5 days a week

Responsibilities:

- Responsible for strategizing and executing marketing automation, segmentation, and complex workflow builds to drive growth, engagement, and retention throughout the customer journey.

- Responsible for creating monthly/quarterly plans for critical retention metrics (Repeat Rate, Activation Rate, Resurrection Rate) and ensuring the achievement of the same

- Help strengthen data-led thinking and lead the development of customer intelligence frameworks (Churn prediction, Most Valuable Customer, etc) across the retention charter

- Work on customer segmentation strategies to deliver personalized campaigns to reduce churn &reactivate churned users

- Track & monitor channel level performance targets of visits, orders, revenue & conversion

- Monitoring and maximizing customer lifetime value (CLV) strategies ensuring maximum profitability.

- Identifying new leads and target audiences to optimise ROI.

Qualifications, Skills and Competencies:

- Minimum 8-10 years of experience in Retention / Growth roles

- Well-versed with one or more CRM and marketing automation tools such as Clevertap.

- Ability to analyse customer insights in order to define compelling customer offers

- Should have strong analytical skills and a data-driven problem-solving approach.

- Should be able to strategize and execute campaigns and link them to the organizational goals

- Experience in campaign planning, execution and measurement process