Posted By
Posted in
Sales & Marketing
Job Code
1422355
Hiring for Head - Retention (India & Singapore) for a leading D2C brand based in Gurgaon.
Location : Gurgaon
Role: Head - Retention (India & Singapore)
Experience - 7-12 Years
Reporting to - Director Retention
Location: Gurgaon
Working Days: 5.
5 days a week
Responsibilities:
- Responsible for strategizing and executing marketing automation, segmentation, and complex workflow builds to drive growth, engagement, and retention throughout the customer journey.
- Responsible for creating monthly/quarterly plans for critical retention metrics (Repeat Rate, Activation Rate, Resurrection Rate) and ensuring the achievement of the same
- Help strengthen data-led thinking and lead the development of customer intelligence frameworks (Churn prediction, Most Valuable Customer, etc) across the retention charter
- Work on customer segmentation strategies to deliver personalized campaigns to reduce churn &reactivate churned users
- Track & monitor channel level performance targets of visits, orders, revenue & conversion
- Monitoring and maximizing customer lifetime value (CLV) strategies ensuring maximum profitability.
- Identifying new leads and target audiences to optimise ROI.
Qualifications, Skills and Competencies:
- Minimum 8-10 years of experience in Retention / Growth roles
- Well-versed with one or more CRM and marketing automation tools such as Clevertap.
- Ability to analyse customer insights in order to define compelling customer offers
- Should have strong analytical skills and a data-driven problem-solving approach.
- Should be able to strategize and execute campaigns and link them to the organizational goals
- Experience in campaign planning, execution and measurement process
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Posted By
Posted in
Sales & Marketing
Job Code
1422355