Head - Public Relations & Corporate Communications - Online/eCommerce

Job Description :

- Lead the development and implementation of internal and external communications strategy in alignment with business priorities and marketing initiatives

- Build and periodically review/ update the brand communication guidelines

- Develop media engagement strategy and enhance relationships with key media and influencers for quality placements in print, broadcast and online media

- Leverage existing media and govt. relationships and cultivate new contacts within the government, business community and media

- Manage media inquiries and interview requests

- Assist the executive leadership in drafting speeches, internal communication, etc. and in preparing for media interviews/ interactions

- Work with PR agency to create content for press releases, by-line articles and keynote presentations

- Monitor, analyze and communicate PR results on a quarterly basis

- Evaluate opportunities for media partnerships, sponsorships and advertising on an on-going basis

- Build relationships with thought leaders to grow industry awareness

- Maintain a keen understanding of industry trends affecting emerging businesses and make appropriate recommendations regarding communication strategy surrounding them

- Collaborate across functions - Marketing, Sales, Brand Management - on key initiatives