- Assist in Planning of Brand Strategy to ensure achievement of Corporate Branding targets via PR & Communications events nationally and internationally to raise the company's market profile & reach
- Implementation of short / medium term objectives, setting base to achieve the set targets in alignment with the overall Departments Goals & Objectives
- Conceptualisation, standardisation & implementation of branding related sources like logos, colours & formats, presentations etc. across the company to follow consistency and uniformity
- Liaise & influence Media & PR agencies to ensure that no negative articles / publicity with respect to the company or its brand or its transactions etc. are released.
- Restricted / modify articles set to release to suit the company's interest and protect the company's brand image. Also timely response to any article / publicity damage caused with a view to create a positive response.
- Create, control and release timely communications via media / publications etc. to create a positive effect in the market and minimise attempts of negative publicity by maintaining good relations in Media / Publications channels
- Update the Management team through research / market surveys / online surveys with regards to brand popularity, market reach & spread etc. for planning & decision making
- Coordinating and briefing agencies about company expectations and setting deliverables to ensure optimisation of resources & best outcome as per company standards & expectations
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