Job Views:  
212
Applications:  55
Recruiter Actions:  30

Job Code

1103518

Head - Public Relations - Advertising Firm

10 - 13 Years.Mumbai
Posted 2 years ago
Posted 2 years ago

Position: Head - Public Relations Level: Senior Management

Position/role :

This position is responsible for developing effective PR plans using appropriate strategies and tactics, organizing and co-ordinating PR activities and campaigns. Manage and mentor the PR team.

Responsibilities

- Responsible for PR Planning, Strategy & Execution

- Seamless managing of PR activities for the group company

- Ensure effective PR campaigning for the company

- To conceptualize from the creative perspective - Ensure regular coverages in top magazine / digital platforms for both brand and auctions.


- Responsible for driving all PR activities for the respective channels


- Planning & Execution.


- Build a strong relationship on behalf of AstaGuru with key journalists.


- Organize media walkthroughs for all auctions.


- Build a strong and favourable brand in the context of art universe and the larger media universe.


- Write press releases, by-lines, formulate media quotes with the help of internal stakeholders.


- Monitor performance vis a vis goals set for each auction.


- PR Budget Planning:

360-degree PR plan per auction:

- Print Media

- Digital media

- Brand Positioning and Brand Events/ Auction Event

Experience - Senior Level: 12 - 15 years Education - MBA in Corporate Communications,

- Devising effective PR campaigns which result in maximum coverage, organically.

- Have strong network/contacts with media house and specifically with the magazines, publications houses. For digital platform, strong understanding of the media landscape and direct connects with relevant journalists.

- The candidate is expected to research and formulate brand OR auction stories that can help get the right amount and quality of coverage.

- Excellent communication skills.

- Excellent interpersonal skills.

- Pleasing personality.

- Presentation skills.

- Proficient in MS Office suite of Programs.

- Must have managed a team of 4 - 5 people

- Must have good relations and network in Agencies, TV & International Channels also along with Digital, Print & Magazine media.

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Job Views:  
212
Applications:  55
Recruiter Actions:  30

Job Code

1103518

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