Posted By
Posted in
SCM & Operations
Job Code
1103518
Position: Head - Public Relations Level: Senior Management
Position/role :
This position is responsible for developing effective PR plans using appropriate strategies and tactics, organizing and co-ordinating PR activities and campaigns. Manage and mentor the PR team.
Responsibilities
- Responsible for PR Planning, Strategy & Execution
- Seamless managing of PR activities for the group company
- Ensure effective PR campaigning for the company
- To conceptualize from the creative perspective - Ensure regular coverages in top magazine / digital platforms for both brand and auctions.
- Responsible for driving all PR activities for the respective channels
- Planning & Execution.
- Build a strong relationship on behalf of AstaGuru with key journalists.
- Organize media walkthroughs for all auctions.
- Build a strong and favourable brand in the context of art universe and the larger media universe.
- Write press releases, by-lines, formulate media quotes with the help of internal stakeholders.
- Monitor performance vis a vis goals set for each auction.
- PR Budget Planning:
360-degree PR plan per auction:
- Print Media
- Digital media
- Brand Positioning and Brand Events/ Auction Event
Experience - Senior Level: 12 - 15 years Education - MBA in Corporate Communications,
- Devising effective PR campaigns which result in maximum coverage, organically.
- Have strong network/contacts with media house and specifically with the magazines, publications houses. For digital platform, strong understanding of the media landscape and direct connects with relevant journalists.
- The candidate is expected to research and formulate brand OR auction stories that can help get the right amount and quality of coverage.
- Excellent communication skills.
- Excellent interpersonal skills.
- Pleasing personality.
- Presentation skills.
- Proficient in MS Office suite of Programs.
- Must have managed a team of 4 - 5 people
- Must have good relations and network in Agencies, TV & International Channels also along with Digital, Print & Magazine media.
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Posted By
Posted in
SCM & Operations
Job Code
1103518
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