Head - Public Relations - Advertising Firm

Position: Head - Public Relations Level: Senior Management

Position/role :

This position is responsible for developing effective PR plans using appropriate strategies and tactics, organizing and co-ordinating PR activities and campaigns. Manage and mentor the PR team.

Responsibilities

- Responsible for PR Planning, Strategy & Execution

- Seamless managing of PR activities for the group company

- Ensure effective PR campaigning for the company

- To conceptualize from the creative perspective - Ensure regular coverages in top magazine / digital platforms for both brand and auctions.

- Responsible for driving all PR activities for the respective channels

- Planning & Execution.

- Build a strong relationship on behalf of AstaGuru with key journalists.

- Organize media walkthroughs for all auctions.

- Build a strong and favourable brand in the context of art universe and the larger media universe.

- Write press releases, by-lines, formulate media quotes with the help of internal stakeholders.

- Monitor performance vis a vis goals set for each auction.

- PR Budget Planning:

360-degree PR plan per auction:

- Print Media

- Digital media

- Brand Positioning and Brand Events/ Auction Event

Experience - Senior Level: 12 - 15 years Education - MBA in Corporate Communications,

- Devising effective PR campaigns which result in maximum coverage, organically.

- Have strong network/contacts with media house and specifically with the magazines, publications houses. For digital platform, strong understanding of the media landscape and direct connects with relevant journalists.

- The candidate is expected to research and formulate brand OR auction stories that can help get the right amount and quality of coverage.

- Excellent communication skills.

- Excellent interpersonal skills.

- Pleasing personality.

- Presentation skills.

- Proficient in MS Office suite of Programs.

- Must have managed a team of 4 - 5 people

- Must have good relations and network in Agencies, TV & International Channels also along with Digital, Print & Magazine media.