Head - Product Marketing & Visual Merchandising - Online/Internet

As a Product Marketing Head, you will be responsible for the outbound marketing activities for your products. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Manager you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.

- Develop product positioning and messaging that differentiates your products in the market

- Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products

- Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan

- Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them

- Demand generation - develop the strategy and manage the marketing programs that drive demand for your products

- Oversees the floor concept process and lifecycle of the product from adoption to seasonal direction. In addition, will manage the work flow and production of the Visual Merchandising Creative Coordinator

- Conceptualized product and model shoots

- Create look books and stories around products

- Defined and standardized VM

- Envisioned collections to be communicated on site and on banner and shoots

- Naming, positioning and planning launch of collections

- Write collection stories.

- Bring is best practices on launching products

- Project mgmt. skills for new launches

- Promotion management.

- Catalogue creation for specific customer segments

- Must be able to have flexibility under scrutiny and open to constructive feedback

- High level of creativity (must be able to communicate, sketch, etc).

- A flair for merchandising display

- High energy and Must be able to delegate

- Positive attitude and Can work on all levels of organization