Head - Product Marketing - Technical Firm

Responsibilities:-

- Define strategies to achieve learning and acquisition goals. Ensure strategies are clearly communicated and aligned with senior leadership, cross-functional partners and the team.

- Using data to identify promising markets for product expansion, conducting user research, creating content for social media and marketing initiatives, and designing inbound marketing campaigns.

- Planning, prioritising & managing marketing initiatives to drive fast paced growth. End to end project management throughout the project life cycle - planning, strategy, kick-off, implementation, assessment

- Led all the strategic partnerships and affiliates for the company. 

- Experience in generating new affiliates, negotiation, communication, monitoring the same.

- Devised and executed a marketing strategy to acquire users and drive transactions on corporate digital channels - website and app conceptualizing brand communication and creative strategy for app marketing campaigns.

- Formulating Go-To-Market strategy for the app, executed launch campaigns across India Executing campaigns on social media & digital channels (Facebook, Google, Email, Mobile Networks)

- Driving inorganic user acquisition through website SEO and App Store Optimization.

- Optimizing conversion funnel through user insights, market intelligence reports and analytics.

- Responsible for sales, strategy, campaign setup & management and client relationship.