Head - Product Marketing - B2B SaaS

Product Marketing Head

- 12+ years of B2B SaaS/demand generation/product marketing experience with proven account-based marketing-specific knowledge and skills.

- Worked as an Account Based Marketer in a SaaS company

- Should have worked in both top of the funnel (lead gen with paid campaigns) and bottom of the funnel (lead nurturing with email)

- Worked on ABM platforms and CRM tools like Salesforce, Pardot, Influ2, Demandbase, Hubspot, etc.

- Experience developing, executing, and measuring lead gen and nurture programs for B2B audience.

Drive account specific marketing planning aligned to sales strategies for appropriate account offerings.

- Engage the target audience within the account and develop an execution plan to increase awareness, reputation and consideration for Pepipost's services and solutions.

- Run the program mix (B2B Display Ads, Web Personalization, content assets etc.) highly personalized for tier-one accounts, somewhat personalized for tier-two accounts, and limited personalization for tier-three.

- Focus on the buyer's journey and deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time.

- Create and execute annual and quarterly marketing plans for targeted list of accounts in order to strengthen relationships - from new customer acquisition to accelerating opportunity close to expansion.

- Build trust as an advisor to the business, challenge the status quo, and prioritize ABM programs based on strategic impact to the account.

- Develop, test and optimize messages and campaigns across all channels (digital, events, etc.)

- Collaborate with Marketing, Sales and creative teams to deliver collateral, web content, emails, event messaging, strategic communications and other assets that drive customer engagement.

- Providing intent actionable insights for Sales Enablement initiatives such as fact sheets, case studies, personas, and competitor analysis.

- Create framework to address requests based on unplanned Sales opportunities and business development needs, as well as real-time event-based communication needs.