Head - Private Label Business - Consumer Durables

Strategy:

- Market Intelligence aligning with Organization capability

- Formulating Business strategies to drive top-line growth and prepare innovative plans to maximize value realization for the brands.

- Lock-in customers in key categories for chronic Cx like mothers & baby

- Sharpen product categorization & growth objectives

- Full proof tightened product selection process of immunity, organic & wellness;

- Bill penetration, develop new categories

Internal Portfolio :

- Assortment

- Category architecture, assortment & pricing should be built by PL & FMCG together

- Sharpen product categorization & growth objectives

- Historic data from Offline, Online, Other Channels,

- Secondary & Primary Research (As and when required)

- Understand geographies in 4-5 cohorts and design action plan for each cohort

- Rationalize product portfolio periodically

Pricing :

- algorithm accounting for competitive intelligence to make tactical decision for pricing private label products, build brand-pack-price architecture with corresponding market size

- Create pricing logic, Timely frequency to apply it and communicate it

- Think about price perception from customer as well as market and make necessary price changes

Quality :

- NPS survey, Consumer insights & Customer Feedback

New Product Development (NPD) :

- Study on Formulation and Finalisation of sales features

- Market diligence and factory audits

- Product Cost calculation and verification (Sign off)

- Product placement & promotion planning along with packaging development.

- Sign of on Artwork designing (As per Required rules & regulations) within the approved brand guidelines.

- Regulatory diligence and Legal sign off for content claims and ingredients, Conducting Efficacy trials.

- Quality improvement & cost saving to improve margins and enhance customer experience. Production Management

- Developing Vendor Agreements

- Coordination with Quality and Regulatory Teams

- Taxation, Transportation and Costing