Head - Primary Research

Overview:

Inviting applications for a seasoned research leader, bearing profound expertise in directing and implementing B2B and B2C research initiatives. As a [Senior Manager/Director/VP], your robust background in primary research, gleaned from diverse industry sectors, will be fundamental in fortifying and propelling our research capacities.

KPIs:

1. B2B and B2C Research Expertise:

- Steer primary research projects, ensuring refined delivery of B2B and B2C insights.

- Leverage intrinsic understanding and expertise to aptly navigate the nuances and demands of both B2B and B2C research contexts.

2. Strategic Research Leadership:

- Pioneer the development and deployment of innovative and accurate primary research methodologies, ensuring actionable insights for our B2B and B2C clientele.

3. Client Management:

- Employ proven expertise in nurturing and managing B2B and B2C client relationships, ensuring alignment of research outputs with client objectives and strategic aspirations.

Key Responsibilities:

1. Research Leadership:

- Lead, design, and manage complex primary and secondary research projects across multiple sectors.

- Ensure that research projects are delivered on time, within scope, and budget.

2. Client Management:

- Establish and nurture relationships with both B2B and B2C research clients, understanding their needs and aligning research deliverables accordingly.

- Manage client expectations and ensure delivery of high-quality research output.

3. Research Methodology and Implementation:

- Oversee the design and execution of research methodologies, including but not limited to surveys, interviews, focus groups, and observational research.

- Ensure the integration of various research techniques like Conjoint Analysis, MaxDiff, TURF Analysis, etc., to derive insightful data.

4. Team Management and Development:

- Lead and develop a high-performance research team, ensuring they are aligned with the organization's objectives.

- Mentor and guide team members, facilitating their professional growth.

5. Business Development:

- Identify new business opportunities, forge alliances, and drive the expansion of research services.

- Participate in and lead pitches for new business, demonstrating exceptional research capabilities.

6. Quality Assurance:

- Implement and oversee quality assurance protocols to ensure that research data, findings, and reports are accurate, reliable, and comply with relevant standards.

7. Knowledge Management:

- Stay abreast of industry trends and ensure the research team is updated with emerging methodologies and tools.

8. Strategic Planning:

- Collaborate with organizational leaders to align research activities with strategic objectives.

- Provide strategic inputs based on research findings to guide decision-making processes.

Qualifications and Experience:

- Educational Qualification: Minimum of a Bachelor's degree in Marketing, Business, Statistics, or related field. A Master's degree or equivalent is preferred.

- Experience:

- Minimum 10 years of experience in research delivery with reputed global consulting and market research firms

- Proven expertise in leading and managing large scale B2B and B2C research projects across varied sectors.

- A robust portfolio of managing primary research engagements employing varied techniques such as Market Surveys, Interviews, Focus Group Discussions, Ethnography, etc.

Key Competencies:

- Analytical Skills: High proficiency in data analysis and deriving actionable insights.

- Communication Skills: Exceptional verbal and written communication skills, with the ability to convey complex research findings in an understandable manner.

- Leadership: Proven leadership capabilities and experience in managing and developing teams.

- Client Management: Ability to manage client relationships, expectations, and deliver value consistently.

- Project Management: Proficient in managing multiple, concurrent projects ensuring timeliness and quality.