Head - Personal Banking/Retail Assets & Business Clients Marketing

GENERIC JOB ROLE GRADE

Head of Personal Banking, Retail Assets & Business Clients Marketing

Global Band 5

REPORTS TO (Primary) DIRECT REPORTS

Regional Head of Brand and Marketing - India and South Asia

Marketing Manager for Retail Clients

KEY RESPONSIBILITIES

This role has the responsibility for executing the marketing strategy for Personal Banking, Retail Assets & Business Clients Segments, assisting in campaign development, developing lead generation programs, and analysis of campaign effectiveness. The position is an integral part of the South Asia Regional Marketing team and will have interactions with many cross-functional teams including Group Marketing, Business Segments, Vendor partners and Agencies.

Key Roles & Responsibilities

- Create annual plans, in conjunction with business, and implement them effectively.

Develop an effective digital and non-digital strategy across products and segments

Responsible for driving portfolio NTB and NTP growth via cross-sell initiatives

Media planning and buying in conjunction with the media agencies.

Develop an end to end lead management process for effectively managing leads and leads response on real time basis

- Management and coordination of client segment strategies and plans and implement them in the marketplace

Working in conjunction with the agency, build effective ATL/BTL strategy for the brand

Analyzing sales and response data of various products to build effective marketing programmes

Monitor advertising & promotional spends against established budgets

Planning relevant research studies wherever required with a view to optimize media spends

Provide MR support to different VCs when required

Working in conjunction with the agency to optimize media plans

- Managing and ensuring overall compliance to the Bank's Corporate Identity and implementing corrective measures in the event of non-compliance.

- Liaise with various marketing agencies for creation and implementation of branding exercise, events and promotions activities to be carried out and negotiate on cost, time, deliverables, terms and conditions and propose to the Management the best deals for approval

- Work seamlessly with the other functional departments, like Corporate Affairs/L&C/HR and the CEO's office to deliver the bank's strategic agenda

- Develop, maintain and manage critical supplier relationships and related contracts and work in conjunction with Global Sourcing

- Planning, coordination and monitoring of the annual budgets

- Submission of management reports

- Manage and evaluate team performance and initiate appropriate training and development of staff in line with their personal development plans

- Instil staff discipline and lead by example and coach and lead the team to get the best out of everyone

- Work closely within the team and with the Group B&M team to ensure that the network capabilities of the bank and are fully utilised

- Measure the ROMI for the Segment activities.

- Must be willing to perform any other reasonable and lawful duties as assigned by the management and ensure that it is performed on time and correctly

- Deliver on the One Bank agenda

KNOWLEDGE SKILLS AND EXPERIENCE

- MBA with 12+ years of experience in the FMCG, Financial Services

- Should have knowledge of financial services industry and preferably have handled marketing of financial products.

- Should be familiar with preparing marketing plans and possess basic knowledge of advertising, direct marketing, promotions and events.

- Should be conversant with quantitative analysis tools.

- Should be a self-starter with well-developed communication & inter-personal skills.

- Should be able to influence others without a direct supervisor-subordinate relationship

- Excellent analytical, presentation, communication, and interpersonal skills

- Self-motivated with the ability to manage and prioritize multiple projects.

- Good interpersonal and leadership skills

- Excellent communication and presentation skills

- High energy levels

- Ability to manage conflict well

- Excellent listening and decision making skills