Head - Performance Marketing - Stealth Mode Startup

As a performance marketer, your main responsibility would be to drive measurable results and optimize marketing campaigns to achieve specific performance goals.

1. Develop and execute performance marketing strategies to drive customer acquisition, conversion, and retention.

2. Manage and optimize digital marketing campaigns across various channels, including SEM, social media advertising, display advertising, and email marketing.

3. Conduct thorough data analysis to identify key performance indicators (KPIs) and track campaign performance against goals.

4. Utilize analytics tools and platforms to monitor campaign metrics, generate reports, and provide actionable insights for continuous improvement.

5. Implement A/B testing and conversion rate optimization (CRO) strategies to improve campaign effectiveness and maximize ROI.

6. Collaborate with cross-functional teams, such as creative, content, and analytics teams, to ensure cohesive messaging and effective targeting.

7. Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing to drive innovation and stay ahead of the competition.

8. Monitor and optimize landing pages, ad copy, and creative assets to improve user experience and drive higher conversion rates.

9. Conduct competitor analysis to identify opportunities and develop strategies to outperform competitors in the market.

10. Stay informed about changes in search engine algorithms and industry regulations to ensure compliance and maintain optimal campaign performance.