Head - Performance Marketing - Media Agency

Our client is a full-fledged digital agency that is 11 years young, and we are buzzing with talented experts who are working towards transforming businesses. Being one of the early entrants in digital marketing scene, our strength lies in being a dynamic agency that supports all your requirements - be it SEO, Performance & Paid Campaigns, Analytics, Social Media, Digital Branding, or Creative and Content services. They work with clients across geographies to deliver what we know best - growth, creativity, and client satisfaction. The company can provide you sophisticated & intelligent tools/reports to analyze the market, research on keywords, link analysis, competition analysis and accordingly devise strategies.

What you'll do:

- Build, own, and implement a robust performance marketing strategy, managing a big team

- Drive a digital roadmap designed to significantly impact subscription-based customer acquisition and retention results

- Lead digital marketing efforts across paid social, paid search, SEO, programmatic, affiliate, mobile/app, video, emerging, and cross-channel within a direct response environment

- Oversee the planning, development, and execution of a growing marketing budget, with a results-oriented approach.

- Establish and manage day in and day out testing-and-learning plans to continuously optimize media investments

- Report performance to senior leadership on a weekly, monthly, and quarterly basis, highlighting opportunities or trends for continuous improvement

- Partner closely with peers across the organization including the Brand, Content, Creative and Product teams, maximizing online conversion

- Partner with the Marketing Analytics and Business Intelligence teams to drive iterations of media mix modelling, utilizing data to inform decisions to drive companys businesses.

Skills and knowledge you should possess:

- 10+ years of experience in performance marketing. Expertise with Google / Facebook / Instagram and other major performance marketing channels

- Experience managing a large team, with a strong ability to inspire and coach, and a history of hiring, managing, and leading high-performing global teams

- Proven ability to utilize qualitative and quantitative data to develop actionable insights, and a thorough understanding of cross-channel attribution

- Ability to think strategically across the short, medium, and long term, while obsessing over the details, and a love of investigating evolving media trends and technology to serve your brand

- Thoughtful, collaborative leadership with strong communication skills and the ability to influence others

- Experience overseeing a large marketing budget, and holistically managing spend allocation across channel

Location: Gurgaon

Working Days: 5