Posted By
Posted in
Sales & Marketing
Job Code
1201193
Head of Performance Marketing
Experience: 6+ Years
No of Days: 5 days/week
The Head of Performance Marketing will oversee a team of channel specialists (SEM, Display, Affiliates, Mobile, Direct Mail, Social) and marketing generalists who plan the media mix.
You will:
- Lead a group of team members and agency partners to allocate, invest, and optimize the performance media budget across all channels to meet our business targets.
- Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels.
- Work closely with analytics and data science partners to build a world-class performance marketing engine across tracking, attribution, and optimization.
- Oversee campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementality.
- Innovate, implement test and learn strategies and drive scalable results.
- Mentor the talented individual contributors and leads on your team to grow their own analytical, communication, and leadership skills.
- Budget Management; advise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisation.
Qualifications:
- 6+ years experience in acquisition marketing and performance/growth marketing with direct oversight of SEM, display, retargeting, paid social, and funnel optimization
- 3-5 years of people management experience
- Track record of growing marketing investment on a measurable basis at scale
- Demonstrated ability to work and influence decision makers in a fast-paced, high-growth company preferably a D2C Brand.
- Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization.
- Willingness to be deep in the details while also being able to create and communicate higher level strategy.
- Experience managing a large budget of 8 crore+ a month.
- Confident with presenting and working in an environment with various stakeholders.
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Posted By
Posted in
Sales & Marketing
Job Code
1201193
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