Head - Performance Marketing - Internet/Online

Head of Performance Marketing

Experience: 6+ Years

No of Days: 5 days/week

The Head of Performance Marketing will oversee a team of channel specialists (SEM, Display, Affiliates, Mobile, Direct Mail, Social) and marketing generalists who plan the media mix.

You will:

- Lead a group of team members and agency partners to allocate, invest, and optimize the performance media budget across all channels to meet our business targets.

- Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels.

- Work closely with analytics and data science partners to build a world-class performance marketing engine across tracking, attribution, and optimization.

- Oversee campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementality.

- Innovate, implement test and learn strategies and drive scalable results.

- Mentor the talented individual contributors and leads on your team to grow their own analytical, communication, and leadership skills.

- Budget Management; advise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisation.

Qualifications:

- 6+ years experience in acquisition marketing and performance/growth marketing with direct oversight of SEM, display, retargeting, paid social, and funnel optimization

- 3-5 years of people management experience

- Track record of growing marketing investment on a measurable basis at scale

- Demonstrated ability to work and influence decision makers in a fast-paced, high-growth company preferably a D2C Brand.

- Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization.

- Willingness to be deep in the details while also being able to create and communicate higher level strategy.

- Experience managing a large budget of 8 crore+ a month.

- Confident with presenting and working in an environment with various stakeholders.