Head - Performance Marketing - Internet/eCommerce

Head - Performance Marketing

Location: Gurgaon

Experience: 7.0 - 10.0 Years

Working days: 6

Must-Have:

Experience in E-commerce/ Consumer internet experience

Education from Tier 1 institute

Key Qualifications:

- MBA / Engineering from Tier 1 B School

- 7+ Years of experience in Performance Marketing/ growth stage Startups ( Series C/D+)

- Must have spent a minimum of 1 year as a Head of Growth/ AVP/VP Performance (Digital) Marketing / Director/ Associate Director Performance (Digital) Marketing position or any equivalent position in a consumer tech start-up

Role & Responsibilities:

1. Work on initiatives/levers to increase the traffic & conversion of leads into Community Leaders via campaigns on social media. Explore all possible channels where we can expect to get qualified leads.

2. Analyze user journeys to identify improvement areas to increase conversions on our platform(s) for both community leaders as well as customers.

3. Improve conversion funnel continuously using daily and weekly optimization of the digital journey

4. Plan, execute, and measure experiments and conversion tests. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth

5. Own and manage a P&L on the customer acquisition/growth

6. Manage ROI in line with the business/management expectations

7. Drive and manage marketing budgets and campaigns for driving user growth through various Digital SME channels