Head - Performance Marketing - IIT/IIM/BITS/ISB

Responsibilities will include:

1.Deliver targets for digital business as aligned with Management in AOP across lending, devices and consumer products (postpe and payback) within CAC/RoAs objectives. Current contribution is upwards of 30% for 400 crore monthly disbursals and 90%+ on consumer products (600cr+ monthly TPV and 80cr annual digital marketing budget)

2.Lead the agenda of product led growth initiatives across business lines that drive long term growth.

3.Come up with plans/initiatives to improve funnel conversion rates across products on a monthly basis leading to revenue/cost impact.

4.Manage merchant retention and actively design programs by working closely with product/engg teams to re-activate churned merchants.

5.Continuously drive efficiency in digital paid marketing channels (atleast 10% QoQ) managing annual budgets of 100+ crore across performance marketing and brand building

6.Be on top of new developments in digital marketing/attribution ecosystem and pilot testing new channels of growth for BharatPe, atleast 1 in quarter.

Qualifications:

1.STEM degree from a tier 1 institute preferably IIT/IIM/BITS/ISB

2.Expert at understanding programmatic digital marketing channels (Google/Facebook/DV360) and their incremental value in driving business objectives