Posted By
Posted in
Sales & Marketing
Job Code
1454002
1. Work at an organization which encourages to test and learn enabling you to experiment.
2. Work in a team which celebrates failures
3. Impact lives of 5m+ merchants and 2m+ consumers to help them with their credit requirement and be a partner in their growth.
4. Simultaneously build marketing campaigns for India (postpe) and Bharat (BharatPe)
5. Impact BharatPe's top line and bottom line at the same time
6. Drive sustainable/profitable growth
7. Lead a team of highly capable individuals solving unique business/digital marketing problems at scale
Responsibilities will include:
1. Deliver targets for digital business as aligned with Management in AOP across lending, devices and consumer products (postpe and payback) within CAC/RoAs objectives. Current contribution is upwards of 30% for 400 crore monthly disbursals and 90%+ on consumer products (600cr+ monthly TPV and 80cr annual digital marketing budget)
2. Lead the agenda of product led growth initiatives across business lines that drive long term growth.
3. Come up with plans/initiatives to improve funnel conversion rates across products on a monthly basis leading to revenue/cost impact.
4. Manage merchant retention and actively design programs by working closely with product/engg teams to re-activate churned merchants.
5. Continuously drive efficiency in digital paid marketing channels (atleast 10% QoQ) managing annual budgets of 100+ crore across performance marketing and brand building
6. Be on top of new developments in digital marketing/attribution ecosystem and pilot testing new channels of growth for BharatPe, atleast 1 in quarter.
Qualifications:
1. STEM degree from a tier 1 institute preferably IIT/IIM/BITS/ISB
2. Expert at understanding programmatic digital marketing channels (Google/Facebook/DV360) and their incremental value in driving business objectives
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Posted By
Posted in
Sales & Marketing
Job Code
1454002