Head - Performance Marketing - HealthTech Firm

Industry - Internet / Online / eCommerce

Category - Sales & Marketing

Job Type - Permanent

Job Description - Our client is looking for an extremely motivated individual for leading our Performance Marketing who will be responsible for scaling up our digital strategy, setting priorities, expanding capability, and delivering on ambitious revenue goals.

Scale up digital channels like Facebook, Google, and Affiliate marketing as well as organic.

Client Details :

Our client is an extremely fast growing D2C Healthtech start-up.

Description :

- Creating and executing a strong performance marketing strategy & execution plan.

- Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation and make optimization recommendations across the buyer's journey.

- Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets.

- Developing and managing digital prospecting and remarketing campaigns. Explore new channels for customer acquisition. Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.

- Identifying and testing new channels to continue to meet or exceed established critical metrics.

Profile :

- 5+ years of experience in driving Performance Marketing for a D2C/ B2C startup Strong creative & soft skills combined with an affinity for data.

- Proven experience managing customer acquisition efforts in paid channels with quantifiable results.

- Highly organised and autonomous, but also collaborative and able to work cross-functionally. Ability to make decisions in a changing environment, anticipate future needs and drive results. High competency with FB/ Google Ads/Affiliate Marketing

Job Offer

Industry leading compensation with potential ESOPs

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Utkarsh Gupta on +91 124 452 5469.

Contact - Utkarsh Gupta - +91 124 452 5469

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