Head - Performance Marketing/Growth - eCommerce

Key responsibilities: (Global performance marketing lead), Series C venture !

- Responsibility for paid search across websites, search engines and geographical locations.

- Managing implementation initiatives to enhance PPC campaign effectiveness.

- Effectively managing meta channels to drive cost effective ROI.

- Manage performance marketing spend to ensure achievement against commercial goals.

- Continually reviewing bid optimization, creative and keyword development strategies.

- Collating customer data across multiple devices to develop mobile strategy.

- Monitoring and reporting short and long-term customer trends from internal and market data.

- Working closely with the SEO Manager to identify opportunities to drive SEO traffic.

- Creating strong campaigns in-keeping with brand values.

- Developing a list of projects for search marketing software team.

- Managing workflow of development request and prioritising these.

- Working closely alongside software development team regarding UAT and measuring impact of any changes.

- Auditing search marketing functionality against best industry practice.

- Owning the internal attribution model.

- Staying up to date with emerging marketing channels and digital trends in the consumer travel space.

- Working alongside the e-commerce team to understand online purchase behavior.

Skills and experience needed:

- Ideally educated to degree level or equivalent.

- Experienced in managing complex PPC campaigns, preferably within the travel sector.

- Extensive and up to date search marketing trends.

- Proven achievements in delivering profit growth and ROI.

- Passionate about search marketing.

- A strong leader/team manager.

- Proven analytical abilities, working with large datasets and advanced functionality of Excel.

- Experience of executing international paid search campaigns