Head of Performance Marketing - (Only candidate with Fintech Industry Experience can apply) Only candidate with Fintech Industry Experience can apply Job Responsibilities: - Create and implement the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term lead generation, and nurturing, as well as quick wins to achieve targets. - Project targets from new and optimization-ready campaigns across different channels like Google, LinkedIn, FB, etc. - Define overall budget requirements vs target for each campaign alongside cohort analysis. - Deliver quantifiable improvements in return on investment (ROI) and cost per conversion (CPA) across all channels. - Maintain Cost/MQL and Cost/SQL efficiency targets defined. - Create frameworks to ideate and prioritize new campaign opportunities, funnel optimization to meet demand targets. (across TOFU, MOFU & BOFU) - Create a campaign calendar to visualize how these campaigns will be launched across the quarter. - Define the SOP including campaign naming, targeting, tracking parameters, bid strategy, negative keyword list etc. - Research and identify new channels to advertise on. - Create frameworks to identify performance strategies and prioritize campaigns to drive better app installs. - Diagnose and course-correct campaigns that perform below-expected metrics. - Create reports that help visualize campaign/channel performance. - Share and communicate the performance/diagnosis of campaigns against targets on a weekly basis. Skills & Exposure Required: - - Expertise in planning, executing & managing digital marketing ad campaigns across channels such as Facebook, Instagram, Google Display & Search, LinkedIn and YouTube at a SaaS based platform. - You'll be in charge of the marketing budget, as well as how we distribute, use and measure effectiveness of our marketing spends. - Proven ability to map out, ideate & implement product marketing strategies that span across UX copy, emailers, videos, and more to drive product adoption, user engagement & retention. - Strong understanding of how to use data and research to drive planning. - You'll work closely with respective business heads, product, sales & finance teams so our strategies and outcomes match and deliver on our long-range plan, including attainment of marketing ROI goals. - Proven ability to think ahead, engage proactively and take initiative. Open is growing really fast & we'll need you to drive that boost. - Able to achieve results and to operate within a complex, fast-paced and changing environment. - Thirst to be constantly learning, experimenting, failing & going at it again. - Ability to thrive in chaos and build planes while you fly them.

Bangalore

Head - Performance Marketing - FinTech 

Job Description for Head - Performance Marketing - FinTech  in Zyoin Web Pvt Ltd in  Bangalore for (11-14) years of experience. Apply Now!