Head - Performance Marketing - FinTech

Role: Performance Marketing Head

Industry: Fintech

Function: Marketing

Location: Gurgaon (Onsite)

Experience: 8-12 years

CTC: - 48 to - 70 LPA

Working Days: 5 days a week

About the Company:

Join one of India's fastest-growing fintech companies, a market leader empowering small businesses, merchants, and consumers through cutting-edge financial products. This high-growth organization, valued at over $2.8B in just 3+ years, is disrupting the payments and lending ecosystem. With a focus on innovation, diversity, and a collaborative culture, you will have the opportunity to make a tangible impact on millions of lives while working alongside passionate and driven teams.

Why You Should Apply:

- Be part of an organization that encourages experimentation and values learning from failures.

- Impact 5M+ merchants and 2M+ consumers directly through your work.

- Drive both India-focused and Bharat-focused marketing strategies.

- Lead a high-performing marketing team driving scalable business growth.

- Play a key role in shaping product-led growth initiatives and influencing top and bottom-line metrics.

Key Responsibilities:

- Own and deliver digital business targets across lending, devices, and consumer products within defined CAC/RoAS goals.

- Lead and execute product-led growth strategies across business verticals.

- Continuously improve funnel conversion rates and drive measurable revenue & cost impacts.

- Design merchant retention & reactivation programs in collaboration with Product and Engineering teams.

- Manage annual digital marketing budgets of - 100 Cr+, driving efficiency and effectiveness in paid channels.

- Stay ahead of trends in the digital marketing and attribution ecosystem; pilot new channels for acquisition and retention.

- Drive sustainable and profitable growth while collaborating with cross-functional teams.

- Mentor and lead a high-caliber marketing team across Growth, Paid Marketing, and User Engagement.

Must-Have Qualifications:

- STEM degree from a Tier-1 institute (IIT, IIM, BITS, ISB, etc.).

- 8+ years of experience in performance/growth marketing, preferably in fintech or leading tech/startup companies.

- Proven track record of managing annual digital media spends of - 100 Cr+.

- Strong experience in team management and stakeholder collaboration.

Skills & Competencies:

- Expertise in programmatic digital marketing channels (Google Ads, Facebook Ads, DV360, etc.).

- Hands-on experience with revenue-generating and product-led growth initiatives.

- Highly data-driven mindset, with the ability to navigate ambiguity and make informed decisions.

- Understanding of fintech business models and marketing's impact on both topline and bottom-line.

- Strong collaboration skills across Product, Data, Engineering, and Business teams.

- Ability to take full ownership of projects from ideation to execution.

Mandatory Screening Criteria:

- Candidates must be from fintech/tech-driven companies (e.g., Zomato, Swiggy, Flipkart, Amazon, PhonePe, Paytm, etc.).

- Must be from a Tier-1 college (IIT, IIM, ISB, BITS, XLRI, etc.).

- Should have handled - 100 Cr+ annual media spends.

- Minimum 8 years of relevant experience post-qualification.