Head - Performance Marketing - EdTech

Performance Marketing Head - Edtech - Delhi

- We are currently retained by Growth Stage EdTech Company to look for Performance Marketing Head

- As a Performance Marketing Head you will play an active role in the formulation of the business/brand's growth strategies through ROI-based consumer approaches and data-driven acquisition strategies.

Location : Delhi

Job Synopsis however not restricted to :

- Handling paid advertising campaigns in Google, Facebook, Yahoo/Bing Network, LinkedIn, E-mail Marketing and content networks.

- Setting, Executing, Managing & optimizing paid campaigns

- Provide strategies for keyword opportunities, campaign structuring, targeting, display network, and different facets of paid search in accordance with company goals

- Determine the necessary pace of improvement in marketing performance across a wide range of targets and standards, inclusive of setting appropriate milestones to be delivered.

- Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

Requirements:

- Ruch experience in Performance Marketing and Acquisition Marketing along with brand building, in B2C ; managing a large budget

- Great leadership skills

- ROI Obsessed marketer rather than working on budgets

- Highly observant and analytical

- Ability to work in an ambiguous requirement