Head - Performance Marketing - EdTech

About the client:

- Company Name: A leading EdTech company

- Industries: NGO / Social Services / Industry Associations, E-Learning / EdTech

- Company Type: Fortune 500

- Funding Stage: Other

- Headquarter Location: Bangalore

- Nature of Offering: Other

- Founding Year: 1970

- No of Employees: 201-500

DETAILED JOB DESCRIPTION :

1. Setup & lead a team of performance marketing across google, facbook, other biddable platforms, affiliates & seo

2. Build an ROI driven lead genration strategy to maximize online sales

3. Oversee all aspects of paid media campaigns for optimization, scale up & efficiency

4. Lead lead generation from SEO

5. Drive conversion optimization & required automation on Google, Facebook, Leadsquared CRM & other platforms

6. Drive a defined rhythm for improving Landing page conversion rates

7. Conduct extensive research, analysis and testing of keyword performance & ad copies

8. Critical and in-depth analysis of third party analytics and campaign management tools Google Analytics, Google Tag Manager, Facebook Pixel

WORK EXPERIENCE REQUIREMENTS :

1. 12 to 16 years - hands on performance marketing experience

2. Excellence in paid advertising channels like Facebook Ads, Instagram ads, Google Display ads, Search Ads, YouTube Ads

3. A combination of analytical and creative thinking, with excellent attention to detail and good business judgement.

4. Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

5. Profiency in Excel

6. Stakeholder Management

7. Team management

MINIMUM QUALIFICATIONS :

1. Post Gradutation - Preferred

2. Relavnt Certification course will be an add on