Head - Performance Marketing - Digital Insurance Firm

Head of Performance Marketing

About Us:

We are a prominent digital insurance company in India, specializing in serving cultivators within the Agriculture & Food Sectors. Our mission is to provide resilience to cultivators nationwide, protecting them from income shocks caused by extreme climate events and uncertainties through comprehensive insurance solutions.

What will you do?

Role & Responsibility:

- Understand the product, market, and business metrics, emphasizing becoming a product evangelist.

- Lead performance marketing across various digital channels, including Google, Facebook, Instagram, YouTube, e-commerce marketplaces, programmatic, and affiliates.

- Define and execute campaigns in collaboration with external agencies, taking ownership of channel metrics to maximize ROI.

- Oversee four key streams: website, social media marketing, e-commerce marketing, and SEO/SEM.

More Details (Day-to-Day Responsibilities):

- Analyze campaign performance, provide optimization suggestions, and generate comprehensive campaign reports with cross-channel insights.

- Contribute to digital strategy development aligned with business objectives and KPIs.

- Analyze data, trends, and performance, utilizing expertise in Google, FB, and programmatic advertising to create holistic marketing strategies.

- Develop and maintain strategic roadmaps for CPC/CPM campaigns.

- Establish campaign measurement frameworks aligned with marketing KPIs and ensure proper mechanisms for tracking performance.

- Collaborate with the creative and content team to drive overall creative and content strategy with supporting data and analysis.

You should apply if:

- Have 8+ years of experience in performance marketing for consumer products.

- Seek high ownership, thrive in independent environments, and value feedback-oriented cultures.

- Possess business acumen to understand levers for business growth and profitability.

- Have expertise in planning, conceptualizing, and implementing omni-platform digital marketing campaigns (web, SEO/SEM, email, social media, and e-commerce marketplaces).

- Excel in developing and managing content strategy in alignment with brand narrative.

- Have experience setting up/working with an E-shop/e-commerce marketplace.

- Demonstrate prior experience leading and managing SEO/SEM, marketing database, email, social media, and/or digital advertising campaigns.

- Possess knowledge of analytics tools (e.g., Google Analytics, MozPro, SEM Rush, ahRefs).

- Familiarity with marketing automation, lead management tools, and other direct marketing platforms would be advantageous.