Head - Performance Marketing - D2C Personal Care - FMCG

Head Performance Marketing - D2C Personal Care

We are Looking for a Performance & Digital Marketing Head for the fastest Growing Growing Brand - Looking for someone who comes with

- Entrepreneur Bent of Mind

- Who has experience working in Start-Ups & Fast Pace Environment

- Someone with Proven Track record in Digital Marketing & Performance Marketing

- Hands-on experience in Building Online Brands

Job Description :

- Plan, execute, and optimize all digital marketing efforts - Search, email, social media, affiliate, and display advertising campaigns

- Measure and optimise the performance of all marketing campaigns towards the set goals for awareness, acquisition and referral

- Setup and deploy lifecycle management campaigns that maintain journeys, triggers, and automation with content.

- Unearth insights from data and optimise for scale with RoI

- Build and execute growth marketing strategies through experiments

- Collaborate with internal teams and agencies - creative, product and operations

- Comfortable managing and building a team

- Track emerging technologies and recommend creative ways to hack growth

Desired Competencies & Qualification :

- Minimum 3 years of hands-on experience in managing all channels of digital marketing preferably in a brand format

- Proven experience in optimising landing pages and user funnels

- Must have worked in high growth startups for at least 2 years

- Solid knowledge of website analytics and CRM tools such as Google Analytics, MixPanel, CleverTap, etc

- Obsessed with metrics such as CAC, ROI, ROAS, CPA, LTV, Cohorts, retention etc.

- Strong quantitative analysis skills, utilizing analytics to provide strategic recommendations and drive concrete action.

- Ability to organize, prioritise and manage multiple tasks with great attention to detail.

- Self-starter that can work independently and collaborate with a team