Head - Performance Marketing - BFSI

- Creating and executing a strong performance marketing strategy & execution plan

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Manage high quality acquisition programs, campaigns, and activities across the business's online platforms.

- Play a key role in the planning and management of SEM, Email Marketing, and so forth.

- Responsible for several analytical functions.

- Optimize targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook in order to generate cost effective user actions.