Head - Performance Marketing - BFS

Job Description :

- Tracking and Monitoring the Digital Media Campaigns run by the organisation and Channel Partners/Sub Brokers.

- Responsible for managing all aspects of Performance Marketing including P&L, data analytics, business planning, and other online marketing activities.

- Designing and execution of the marketing campaigns in the digital space. ROI measurement and revenue growth.

- Optimising spends on all the paid channels; Designing strategies for new users acquisition.

- Staying current with industry trends and doing competitive benchmarking of key metrics.

- Collaborating with marketing channel heads to identify opportunities for campaigns improvement and strategic decisions in respective functions based on data.

- Partner with the branding team to maximize the impact of every message and drive sales through digital channels.

- Generate and implement new sales and marketing initiatives to increase website and eCommerce sales.

- Conducting detailed analysis, generate insights and publish/automate reports based on company-wide data.

- Knowledge of Digital Platforms like Facebook marketing, Google Marketing, AppsFlyer & other digital platforms.

- Advanced analytics and problem-solving skills.