Head - Performance Marketing

Role Summary: The Head of Performance Marketing will focus on user acquisition and performance-driven campaigns. This role is crucial for managing digital advertising, optimizing conversion rates, and maximizing ROI across all paid channels.

Key Responsibilities:

- Develop, execute, and optimize performance marketing campaigns across Google, Facebook, Instagram, and other digital platforms.

- Own KPIs related to customer acquisition costs (CAC), conversion rates, and overall campaign ROI.

- Implement A/B testing strategies for ads, landing pages, and creative assets.

- Track, analyze, and report on campaign performance, making data-driven adjustments.

- Collaborate with the product and data teams to improve user journeys and optimize funnels.

- Manage and optimize the digital marketing budget, ensuring effective allocation of resources.

- Stay updated on industry trends, tools, and best practices for performance marketing.